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Positions in this area require a deep appreciation and understanding of wines, spirits, liqueurs, beers, coffee, tea and other non-alcoholic beverages, including production, bottling, storage, distribution, marketing and pairing with food.
The 3 best things about this career- The wide range of career options -- from working at or directly with vineyards to select wines for renowned restaurants, hotels, cruise lines, chain restaurants and event managers, to managing multiple, high-volume accounts for a regional spirits distribution company
- Involves both knowledge of the product and the ability to sell
- Continuing innovations in beverage products
Key ingredients for success- A well-developed palate -- you have to understand the product to sell it
- Strong selling skills -- knowing your customer is critical to success
- Business planning skills -- the beverage manager's ability to sell the right beverages at the right prices can make or break a business
Common job titles and positions
Where you can find these positions- Cruise Lines
- Restaurants
- Hotels
- Resorts
- Spas
- Private Clubs
- Hotels
- International Properties
- Distributors
- Wineries
- National and international beverage suppliers
- Chain retailers
- Supermarkets
- Independent chains
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